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TREK BICYCLE STORE FORMERLY MIDWEST CYCLING
 
 
 
 
 
 
 
 
 

When you’re riding your bicycle, day or night, standing out is a good thing.

Based on research conducted with Clemson University, Trek’s recommendations for increasing your visibility on the road will help you to stay safer on every ride. The ABCs of Awareness - Always On, Biomotion, and Contrast - provide all cyclists with an easy to understand and implement plan for choosing the right combination of cycling gear to stand out when it matters.

ALWAYS ON

Did you know that 80% of accidents occur during daylight? Keep your front and rear lights running, day and night. Ask us about our new Bontrager daytime running lights, which significantly reduce the likelihood of a collision.

BIOMOTION

Highlight your body’s moving parts - not just your torso. Wear products with reflective materials on your feet and legs. This high visibility gear makes you more recognizable as a human, and less likely to be overlooked by a motorist.

CONTRAST

Understand your riding conditions, and choose the right gear for the occasion. Opt for fluorescent cycling apparel during the day, and transition to reflective materials at night. Stand out, day and night, with the ABCs of Awareness.

THIS IS HOW WE RIDE

 
The Trek Bicycle Stores of Omaha, Kansas City and St. Louis are committed to your complete satisfaction.

Please call us if there is anything we can do to enhance your cycling experience.
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ST. LOUIS KANSAS CITY OMAHA
BALLWIN
13922 Manchester Road
Ballwin, MO 63011
(636) 394-2453

ARNOLD
2166 Michigan Ave
Arnold, MO 63010
(636) 287-6700


SHAWNEE
10412 Shawnee Mission Pkwy
Shawnee, KS 66203
(913) 631-6800
  PAPILLION
8410 South 73rd Plaza
Papillion, NE 68046
(402) 935-1988
MIDTOWN
7214 Jones Street
Omaha, NE 68114
(402) 884-1820