Have a question? We're here to help! Find a location near you Join our email list for events, specials and news Follow Us on Twitter Find Us on Facebook Follow Us on Instagram
Trek Bicycle Stores
Hot Deals Low Price Guarantee Free Shipping on orders over $100
Trek Bicycle Store: Top 15 Trek Dealer in the USA. Independently Owned, Passionately Operated by Midwest Cycling


ADVOCACY  //  THE CORE OF Midwest Cycling

At the very heart of our business is a love for riding bikes and a love for everything that comes with it. Our passion for cycling and getting more people on bikes is what inspires us to be in business, but it’s also what inspires us to grab a shovel and start creating trails, or grab a gavel and start leading local advocacy groups.


Advocacy is hard work. It’s never the work of one person, but often takes a group of people to get it started. Just like the local trail advocacy group, Trails Have Our Respect (THOR), which was founded by Kent and several other Midwest Cycling members among other involved cyclists from the area. The passion of THOR's faithful members has helped pack down a good number of the local trails over the years. Midwest Cycling has also contributed to the creation and growth of the Psycowpath Mountain Bike Series, which gave us an insight into the regional trails and the work it takes to maintain them for increased use. THOR is now a chapter of the International Mountain Biking Association (IMBA), on which Kent (owner) holds a coveted seat on the national board.


In the early days of the Trek Store, our team recognized that there was great power in getting the right people involved in the right ways.  As a retailer, Midwest Cycling is a hub for passionate people. It became obvious that aligning efforts and sharing resources with local partners was the fastest way to get things accomplished. LiveWell Omaha has been one of our incredible partners in bike advocacy, and it was when Midwest Cycling connected the passion of riders with the structure of LiveWell Omaha that things really started to happen.

A turning point for the Omaha cycling community was a Corporate Cycling Challenge sponsored by LiveWell Omaha and Midwest Cycling's Trek Store. Over a four month period, employees of various businesses tallied their commuter miles, and the top commuters were rewarded. However, the true winner of that event was the Omaha cycling community.

Following this event, the data recorded from all the commuters was presented to an urban design team to see where infrastructure needed to improve and also helped create the Omaha Bike Commuter Map. The idea also inspired The League of American Bicyclists to create a National Bike Challenge - an opportunity that presented itself because Kent was beginning to take a more active role in national advocacy as well.

LiveWell Omaha hosted an advocacy summit and brought in Andy Clarke, then president of The League of American Bicyclists, and John Burke, owner of Trek Bicycles, for the event. As a result, Omaha appointed a leader for the bicycle transportation efforts and created more dedicated bike lanes. These efforts also helped bring B-Cycle, a bike sharing program, to Omaha.


Over the course of time, early efforts have caused infrastructure of these organizations to become more established and there are now many new voices in the advocacy community to keep things going.

A few years ago, Kent was deeply inspired by an organization he was introduced to by Travis Brown, in Durango, CO, and his advocacy work took on a new shape. Durango Devo is an incredible effort to inspire the next generations of riders with riding clinics, camps, coaching, and racing. They have groups that help kids as young as two (2!) hone their skills on the bike. As a family man, Kent saw the incredible value of cycling as a family sport. This inspiration lead Midwest Cycling to help establish a Devo club in Omaha that has seen incredible growth. Currently, the program has 80+ kids involved. Out of that effort sprang the Devo Dirt Militia - a group of kids and coaches who wanted to take their skills to the next level and start racing. The effort is inspiring kids to get outside and get involved. The seeds for the next generation of riders are being planted by Midwest Cycling's efforts in the community.

Now that Midwest Cycling has established branches in other communities outside of Omaha, the cycle has begun again with KC Devo, Lincoln Devo and Lawrence Devo. The leaders of Midwest Cycling continuously meet with stakeholders and organizations in those areas to see where they can make the most impact. As retailers, the Trek Bicycle Stores by Midwest Cycling continue to be the magnetic center that the cycling communities gather around. We are excited to see what will grow from here.

Learn More  »

Learn More »

Learn More  »

Learn More  »

Learn More »

Visit Us  »

Trek Bicycle Store

The Independently Owned Trek Bicycle Stores of Omaha, Kansas City and St. Louis are committed to your complete satisfaction.

Please contact us if there is anything we can do to enhance your cycling experience.

Commitment to You
Bicycle Rentals
Service & Repair
Bike Fitting Services
Privacy Policy
Shipping Information
Trek Travel


Visit our online store
and shop anytime! Plus,
get FREE shipping on
orders of $100 or more!

Shop Online Now
Online Shopping Help

Our Locations & Hours
Career Opportunities
Social Media
Store Group Rides
Join Our Email List


Take a brief survey to help us serve you better.
Trails Have Our Respect Trailnet League of American Bicyclists
Bike Walk KC Earn Your Dirt People for Bikes
Gateway Off-Road Cyclists Live Well Omaha IMBA
Independently owned, passionately operated by Midwest Cycling ST. LOUIS KANSAS CITY OMAHA
13922 Manchester Road
Ballwin, MO 63011
(636) 394-2453
Online Inquiries (800) 234-8356
2166 Michigan Ave
Arnold, MO 63010
(636) 287-6700

10412 Shawnee Mission Pkwy
Shawnee, KS 66203
(913) 631-6800
8410 South 73rd Plaza
Papillion, NE 68046
(402) 935-1988
7214 Jones Street
Omaha, NE 68114
(402) 884-1820